Personal Branding and Lead Generation on LinkedIn for the US Freight Broker

Valdis Logistics

About the company

Industry and services: Logistics ‒ Freight Brokerage

Location: The US

Objectives: Build a relevant business network and attract company awareness on LinkedIn, get qualified leads for further sales processing

Project status: Ongoing

What we do:

  • upgraded the profile
  • developed an ICP (ideal customer profile)
  • maintain LinkedIn content strategy
  • create content: texts and branded media
  • post on LinkedIn
  • collect contacts of potential clients according to the ICP
  • create personalised outreach messages
  • reach target contact out on the CEO’s behalf
  • deliver interested contacts for further negotiations
Vladyslav Kovalchuk Valdis Logistics
“Addlium provided me with a clear plan for content marketing and built an excellent lead generation process.”

Vladyslav Kovalchuk, CEO of Valdis Logistics

Valdis Logistics Reference

Results in 4 months – lead generation:

0
marketing qualified leads
0
times growth of Social Selling Index (from 24 to 52)
0
times growth of business network on LinkedIn (from 525 to 1105 contacts)
0
%
conversion rate of invites acceptance (2,8k+ contacts invited of which 563 added)

Results in 8 months – personal brand:

0
k
brand impressions
0
content interactions

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