Personal Branding and Lead Generation on LinkedIn for the US Freight Broker
About the company
Industry and services: Logistics ‒ Freight Brokerage
Location: The US
Objectives: Build a relevant business network and attract company awareness on LinkedIn, get qualified leads for further sales processing
Project status: Ongoing
What’s Done:
- upgraded the profile
- developed an ICP (ideal customer profile)
- maintain LinkedIn content strategy
- create content: texts and branded media
- post on LinkedIn
- collect contacts of potential clients according to the ICP
- create personalised outreach messages
- reach target contact out on the CEO’s behalf
- deliver interested contacts for further negotiations
Results in 4 months – lead generation:
0
marketing qualified leads
0
times growth of Social Selling Index (from 24 to 52)
0
times growth of business network on LinkedIn (from 525 to 1105 contacts)
0
%
conversion rate of invites acceptance (2,8k+ contacts invited of which 563 added)
Results in 8 months – personal brand:
0
k
brand impressions
0
content interactions