Personal Branding and Lead Generation on LinkedIn for the US Retail Company
About the company
Industry and products: E-Commerce ‒ kitchen appliances
Location: The US
Objectives: Build a relevant business network and attract company awareness on LinkedIn, deliver marketing qualified leads for making deals and establishing partnerships
Project status: Paused
What’s Done:
- developed an ICP
- maintain content strategy for the company’s CEO LinkedIn profile
- create content: texts and branded media
- post on LinkedIn
- collect contacts of potential prospects according to the ICP
- created personalised outreach messages
- reach target contacts out on the CEO’s behalf
- deliver interested contacts for further negotiations
Results in 4 months:
0
marketing qualified leads
0
weeks
time till the first lead
0
points growth of SSI (from scratch to 44)
0
%
conversion rate of invites acceptance
0
k+
brand impressions
0
k+
contacts researched