Lead Generation for a Tech Event and Profile Packaging for the Ukrainian Innovative Furniture Manufacturer
About the company
Industry and products: Manufacturing – healthy workstations, electronically height-adjustable desks.
Location: Ukraine
Objectives: Arrange meetings with potential clients at the upcoming offline-event
Project status: Completed
What’s Done:
- provided their marketing team with professional advising on content management on LinkedIn
- helped to pack the CEO’s profile
- helped to clarify company’s ICP for B2B market
- collected a list of target contacts – attendees of the upcoming tech fair
- sent personalised invitations to meet in person at the fair on behalf of the company’s CEO
- arranged meetings with the potential clients at the event
Results in 1 month:
0
booked meetings
0
%
conversion rate of invites acceptance (402 contacts invited of which 84 added)
0
times increase in brand impressions (from 455 content views to 1500+)