Social Selling for the CRM Software Integrator


About the company

Industry and products: Integration of the popular CRM software systems

Location: Worldwide

Objectives: Find potential clients for bulk orders and increase brand awareness in the US market using social selling strategies

What’s Done:

  • helped to clarify company’s Ideal Customer Profile
  • upgraded the LinkedIn profile of the company’s Regional Manager
  • provide full content management service for personal and company pages
  • collect the database of potential clients according to the ICP
  • reach out to target contacts with personalised scripts on the Regional Manager’s behalf
  • deliver marketing qualified leads for further processing
Pavlo Yakovenko
“We highly recommend Addlium to any business seeking for implementing social selling approaches. It’s rare to find a team that combines expert-level execution with a client-centric approach, and Addlium will definitely meet your expectations on both fronts.”

Pavlo Yakovenko, Founder and Managing Partner at CRMiUM

CRMiUM Reference

Results in 1 month:

time till the first lead
growth of SSI (from 52 to 60)
conversion rate of invites acceptance (1820 contacts invited of which 376 added)
business network growth (from 763 to 1174 connections)

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