Lead Generation for the German Motor Oil Manufacturer

Duran Lubricants & Chemicals GmbH

About the company

Industry and products: Manufacturing ‒ engine oils and other car liquids

Location: Germany

Objectives: Find qualified leads to make long-term deals in particular countries/regions

Project status: Completed

What we do:

  • created a LikedIn profile for the company’s Key Account Manager
  • collect contacts of potential clients according to the ICP
  • create personalised outreach messages
  • reach target contacts out on the Key Account Manager’s behalf
  • deliver interested contacts for further negotiations
Artur Kolts Fosser Astron Duran
“Due to outsourcing lead generation service, we managed to reduce up to 20% of the time for our sales department on the research and primary leads processing and invest it directly in sales.”

Artur Kolts, Export Manager at Duran Lubricants & Chemicals GmbH

Duran Reference

Results in 4 months:

marketing qualified leads
time till the first lead
conversion rate of invites acceptance (386 target contacts processed of which 153 added)

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